FoodForLove
Overview
When FoodForLove, a premium pet food brand dedicated to healthy, organic nutrition for pets, approached me, they needed a visual campaign that would capture the love and connection between pets and their owners. Their goal was to create a campaign that resonated with pet parents, showcasing their products as the ultimate choice for health, happiness, and quality.
Challenges Faced
Stand out in a crowded market dominated by big-name competitors
Showcase their products in a way that highlighted both quality and emotional connection
Create a cohesive visual identity across their website, social media, and print campaigns
Their previous campaigns felt generic and failed to capture the emotional bond between pets and their owners.
The Approach
Location: A cozy home environment with natural light, perfect for showcasing the bond between pets and their owners.
Models: Cast real pet owners and their furry companions to capture authentic moments.
Props: Used FoodForLove’s packaging and products in natural, everyday settings—like a dog eating from a bowl or a cat playing with a treat.