Glimmer
Overview
When Élan Couture, a luxury fashion house known for its timeless elegance, approached me, they needed a visual campaign that would modernize their brand while staying true to their heritage. Their goal was to create a campaign that felt fresh, bold, and aspirational—appealing to a younger, trend-savvy audience without alienating their loyal clientele.
Challenges Faced
Modernize their image without losing their heritage
Appeal to a younger, trend-savvy audience
Create a cohesive visual identity across their website, social media, and print campaigns
Their previous campaigns felt outdated and failed to capture the attention of their target audience.
The Approach
Location: A historic mansion in Paris, blending old-world charm with modern minimalism.
Models: Cast a diverse group of models who embodied both sophistication and edge.
Wardrobe: Highlighted key pieces from their new collection, including a signature trench coat and a bold evening gown.