Opera
Overview
When Opera Records, an emerging indie record label, approached me, they needed a visual identity that would resonate with their audience and set them apart in a crowded industry. Their goal was to create a brand that felt authentic, bold, and unforgettable—just like the music they produce.
Challenges Faced
Stand out in a saturated market. Create a cohesive visual identity across albums, social media, and merchandise. Appeal to both artists and fans. Their existing visuals felt inconsistent and failed to capture the energy of their music.
The Approach
Album Art: Created striking covers that reflected each artist’s unique style while maintaining a cohesive brand identity.
Social Media Content: Shot behind-the-scenes footage and artist portraits for Instagram, TikTok, and YouTube.
Merchandise: Designed bold, wearable pieces that fans would love.