Powerlook
Overview
When Powerlook Sportswear, a rising brand in the athletic apparel industry, approached me, they needed a visual campaign that would capture the energy, performance, and style of their new collection. Their goal was to create a campaign that resonated with both professional athletes and fitness enthusiasts, showcasing their products as the ultimate choice for performance and style.
Challenges Faced
Stand out in a competitive market dominated by established players
Showcase their products in action, highlighting both performance and style
Create a cohesive visual identity across their website, social media, and print campaigns
Their previous campaigns felt generic and failed to capture the dynamism of their brand.
The Approach
Location: An urban park with a mix of natural and industrial elements, perfect for showcasing versatility.
Models: Cast professional athletes and fitness influencers who embodied Powerlook’s brand values.
Wardrobe: Highlighted key pieces from their new collection, including moisture-wicking tops, compression leggings, and lightweight running shoes.